Asst. Manager/Manager, Digital Strategy
Full time @Advanced Chemical Industries PLC (ACI) posted 6 days ago in Chemical Manufacturing Shortlist Email JobJob Detail
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Job ID 37085
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Career Level Assistant Manager
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Experience 4-5 Years
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Min. Qualification Bachelor's Degree
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Gender Any
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Industry Experience Telecommunication
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Candidate Age At most 36 years
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No. of Vacancy 1
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Job Location Dhaka Division
Job Description
Education
- Bachelor of Business Administration (BBA) in Marketing
Experience
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- 4 to 8 years
- The applicants should have experience in the following business area(s): Telecommunication, E-commerce, Financial Technology (Fintech) Startup
Additional Requirements
- Age At most 36 years
Responsibilities & Context
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Develop and implement digital media and e-commerce strategies aligned with brand objectives, business priorities and sales growth targets.
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Coordinate with brand custodians, sales team, trade marketing team, agency partners and e-commerce channel partners to ensure smooth execution of digital and e-commerce activities.
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Plan, brief, execute and monitor always-on digital campaigns across Meta, Google, YouTube, TikTok and other relevant digital platforms.
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Develop and activate platform-specific promotional campaigns for e-commerce platforms such as Daraz, Chaldal and other relevant online marketplaces.
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Analyze digital media spending to assess whether current investment is effective, profitable and aligned with expected business outcomes.
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Track campaign performance, media efficiency, reach, engagement, CTR, CPC, conversion rate, sales contribution, ROI/ROAS and recommend improvement actions.
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Drive the full digital funnel from media exposure to product page visit to purchase by working closely with media agencies and e-commerce partners.
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Manage product page content across e-commerce platforms and ensure accuracy of product information, brand identity, visual consistency, tone and communication.
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Use social media data, e-commerce platform analytics and consumer insights to improve content strategy, promotional planning and campaign effectiveness.
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Identify ineffective digital spending areas and recommend better media allocation to improve profitability and business impact.
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Manage brand-side influencer and creator briefs to ensure content quality, brand fit and campaign effectiveness.
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Monitor competitor digital activities, online consumer trends, marketplace
Skills & Expertise
Compensation & Other Benefits
- Provident fund,Medical allowance,Weekly 2 holidays,Performance bonus,Insurance,Profit share,Gratuity
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
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