Manager – Content Writer (SEO, HARO & Authority Backlinks)
Full time @ChefOnline posted 19 minutes ago in Computer & Information Technology Shortlist Email JobJob Detail
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Job ID 34541
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Career Level Manager
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Experience 6-7 Years
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Min. Qualification Bachelor's Degree
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Gender Any
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Industry Experience Advertising Agency
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Candidate Age 26 to 36 years
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No. of Vacancy 1
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Job Location Dhaka Division
Job Description
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
- Candidates from English medium background will be preferred.
- IELTS 7.5 or equivalent (Reading, Writing, Listening, Speaking).
Experience
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- At least 7 years
- The applicants should have experience in the following business area(s): Advertising Agency, E-commerce, Software Company
Additional Requirements
- Age 26 to 36 years
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The applicants should have 7+ years experience in SEO content writing and strategy.
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The Applicants should also have relevant hands-on experience in the following business areas:
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Proven success in HARO outreach and authority backlink building
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Strong understanding of:
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On-page & off-page SEO
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Content strategy & topic clustering
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Conversion copywriting (CRO)
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Experience managing content teams and workflows
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Hands-on experience with:
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GA4, Google Search Console
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Ahrefs / SEMrush
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Lead the management of internal and external projects, working closely with agencies, vendors, and clients to ensure strategic alignment, effective communication, and delivery excellence.
Candidates with proven expertise across these areas will be preferred.
Responsibilities & Context
Overview
ChefOnline is a UK-based National Online Food Ordering Platform, officially recognised as a Google Partner Digital Marketing Agency, a Meta Business Partner under Agency Speciality and TikTok Business Partner. We empower restaurants and takeaways across the UK with online ordering, EPoS, and growth-focused digital marketing solutions
Job Overview
We are seeking a Manager – Content Writer to lead our content strategy with a strong focus on SEO performance, brand authority, and high-quality backlink acquisition (including HARO outreach).
This role will be responsible for creating and managing content that ranks on Google, earns authoritative backlinks, and drives measurable business growth.
Key Responsibilities
1. SEO Content Strategy & Leadership
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Develop and lead end-to-end SEO content strategy aligned with business objectives
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Plan and execute content calendars across blogs, landing pages, and service pages
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Conduct keyword research, topic clustering, and search intent analysis
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Ensure all content is optimised for on-page SEO and ranking performance
2. HARO & Authority Backlink Strategy
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Lead HARO (Help a Reporter Out) outreach campaigns to secure high-authority backlinks
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Identify and respond to relevant journalist queries with expert-level content
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Build relationships with media outlets, bloggers, and publishers
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Drive backlink acquisition through:
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Digital PR
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Guest posting
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Thought leadership contributions
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Track and report on domain authority growth and backlink profile
3. High-Converting Copywriting
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Oversee and produce content for:
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Lead generation funnels
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Landing pages & service pages
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Paid ads (Google & Meta)
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Website and campaign messaging
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Ensure all content aligns with conversion goals (CRO) and user intent
4. Content Production & Quality Control
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Manage and mentor content writers and junior team members
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Review, edit, and approve all content to maintain high editorial standards
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Ensure consistency in tone, brand voice, and messaging
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Leverage AI tools effectively while maintaining human quality and originality
5. Digital Marketing Collaboration
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Work closely with SEO, paid media, and design teams
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Align content with campaign strategies and lead funnels
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Support multi-channel marketing including:
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Social media
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Email campaigns
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Website optimisation
6. Performance Tracking & Optimisation
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Monitor performance using:
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Google Analytics (GA4)
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Google Search Console
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Ahrefs / SEMrush
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Track:
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Organic traffic growth
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Keyword rankings
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Backlink acquisition
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Conversion performance
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Continuously optimise content for better visibility and ROI
Skills & Expertise
Compensation & Other Benefits
- Weekly 2 holidays
- Salary Review: Yearly
- Festival Bonus: 2
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