Head of Marketing
Full time @Rupayan Group posted 5 hours ago in Construction & Extraction Shortlist Email JobJob Detail
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Job ID 33026
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Career Level Executive
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Experience 15+ Years
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Min. Qualification Master’s Degree
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Gender Male
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Industry Experience Real Estate
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Candidate Age 40 to 50 years
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No. of Vacancy 1
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Job Location Dhaka Division
Job Description
Education
- Masters in Business Administration (MBA) in Marketing
Experience
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- 15 to 20 years
- The applicants should have experience in the following business area(s): Group of Companies, Real Estate
Additional Requirements
- Age 40 to 50 years
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Year of experience 15 to 20 years of which 10-12 year in real estate industry in a leadership role.
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BBA/MBA/Masters major in Marketing from very reputed public or private universities.
Responsibilities & Context
Brand Enhancement & Positioning:
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Design company’s brand strategy & execution plan to enhance brand & product values
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Establish the company’s brand image & make it sustainable in the real estate market in Bangladesh & abroad.
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Initiate & make strategic partnership with different investors, sponsors & Govt stakeholders in Bangladesh & abroad to onboard new business & investment
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Represent the brand at high-level business events, real estate expo, and global forums to build corporate alliances.
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Collaborate with internal leadership team to align marketing efforts with corporate growth strategies and expansion goals.
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Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
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Build on the brand`s premium legacy by introducing new narratives that highlight lifestyle, sustainability, innovation, and community.
Strategic Brand marketing for Investment Appeal:
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Highlight Unique Value Proposition that integrated mega township with residential, commercial, retail, lifestyle, and hospitality components.
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Real Estate as a Safe Investment Narrative that Emphasize ROI, asset appreciation, and long-term value in premium township investments.
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Showcase Success Stories that Feature testimonials or case studies from past or current investors.
Customer Engagement & Retention:
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Lead loyalty and referral programs to increase customer lifetime value.
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Develop community-driven initiatives, events, and partnerships that add value to residents’ lives.
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Leverage marketing analytics and digital insights to guide decision-making and campaign optimization.
Digital & Data-Driven Marketing:
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Drive SEO, SEM, content marketing, social media strategy, and email automation to generate qualified leads.
Campaign Management:
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Ensure 360° marketing campaigns to support new projects, launches, and lifestyle features within the township.
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Drive creative and performance marketing initiatives across ATL, BTL, and digital channels.
Team Leadership & Collaboration:
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Mentor a multi-functional marketing team (creative, digital, PR, media).
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Collaborate cross-functionally with Sales, Customer Service, Architecture, and Management for alignment.
Reporting & Budgeting
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Manage external agencies, media houses, and technology partners to ensure efficient delivery and ROI.
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Set clear KPIs and dashboards for brand visibility, campaign performance, lead flow, and ROI
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Manage the marketing budget efficiently while ensuring premium execution quality.
Skills & Expertise
Compensation & Other Benefits
- T/A,Mobile bill,Tour allowance,Performance bonus
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
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Attractive salary with Frings benefits will be offered for deserving candidates.
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Sales Incentive
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