Executive-Digital Marketing
Full time @Quazi Enterprises Limited posted 6 days ago in Manufacturing & Production Shortlist Email JobJob Detail
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Job ID 18439
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Career Level Executive
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Experience 1-2 Years
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Min. Qualification Bachelor's Degree
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Gender Any
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Industry Experience FMCG (Fast Moving Consumer Goods)
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No. of Vacancy 1
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Job Location Dhaka Division
Job Description
Education
- Bachelor of Business Administration (BBA) in Marketing
Experience
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- 1 to 3 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies
Responsibilities & Context
1. Digital Strategy & Innovation:
- Develop 360° digital marketing roadmaps integrating paid, owned, and earned media.
- Identify emerging digital trends & technologies to keep the brand ahead.
- Align digital initiatives with brand positioning and consumer journey mapping.
2. Campaign Management & Execution:
- Lead end-to-end campaign execution from ideation, planning, execution, and post- campaign analysis.
- Implement A/B testing and audience segmentation for performance-driven targeting.
3. Content Development & Storytelling:
- Build and manage influencer & KOL (Key Opinion Leader) partnerships to amplify brand campaigns.
- Develop localized & personalized content based on market and consumer insights.
4. Social Media & Community Building:
- Conduct social listening & sentiment analysis to address consumer feedback proactively.
- Design and run real-time engagement campaigns during festivals, trending topics, and live events.
5. Performance Marketing:
- Optimize websites, blogs, and landing pages for search visibility & lead generation.
- Manage remarketing, programmatic ads, and lookalike audience campaigns.
6. E-commerce & Digital Sales Acceleration:
- Partner with e-commerce platforms for exclusive campaigns & brand stores.
- Analyze e-commerce sales data to refine pricing, promotions, and digital shelf presence.
7. Analytics, Insights & Reporting:
- Use Google Analytics, Meta Business Suite, Data Studio to measure and optimize campaigns.
- Recommend strategies to maximize ROI and cost efficiency.
8. Cross-Functional Collaboration:
- Align with sales, trade marketing, product development, and R&D teams for integrated campaigns.
- Support CSR, employer branding, and internal communication campaigns digitally.
9. CRM & Retention Marketing:
- Manage email, SMS, WhatsApp, and push notification campaigns.
- Build customer loyalty programs leveraging digital touchpoints.
10. Trade & Retail Integration (FMCG Focus):
- Sync digital campaigns with in-store promotions and trade marketing activities.
- Design digital-to-offline (D2O) activations to influence retail sales.
- Measure impact of campaigns on GT (general trade) and MT (modern trade) sales.
11. Consumer Insights & Market Research:
- Conduct online surveys, polls, and focus groups to capture consumer feedback.
- Translate insights into actionable product positioning and messaging strategies.
12. Any other task assigned by the Management.
Compensation & Other Benefits
- T/A,Mobile bill,Medical allowance,Provident fund,Gratuity
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
Pool Car,
Earned Leave Encashment.
Other benefits as per company policy,
Brand Partnerships & Campaigns,
Social Media & Community Building,
E-commerce Acceleration,
CRM & Retention,
Retail Integration (FMCG Focus),
Consumer Insights
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