Senior Officer, Digital Performance
Full time @bKash Ltd posted 1 week ago in Mobile Financial Services (MFS) Shortlist Email JobJob Detail
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Job ID 18261
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Career Level Sr. Executive
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Experience 2-3 Years
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Min. Qualification Bachelor's Degree
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Gender Any
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Industry Experience Mobile Financial Services (MFS)
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No. of Vacancy 1
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Job Location Dhaka Division
Job Description
Education
- Bachelor of Business Administration (BBA) in Marketing
Experience
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- 2 to 3 years
- The applicants should have experience in the following business area(s): Banks, Telecommunication, Advertising Agency, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup
Additional Requirements
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Proven Experience in Digital Market Analytics
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Proficiency in data analysis tools (e.g., Google Analytics, Excel) with strong analytical skills
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Hands-on experience with different tactical approaches– demand gen, performance Max, TTCX, etc
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Strong understanding of key performance indicators (KPIs)
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Excellent communication and collaboration abilities for effective teamwork
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Ability to prioritize tasks and manage time efficiently in a fast-paced environment
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Strong attention to detail and commitment to delivering high-quality results
Responsibilities & Context
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Setting up benchmark and success criteria for campaigns
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Ensure achievement of North Star metrics (MAU, Transaction, and Volume) by utilizing paid media platforms and in-app assets
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Implement content and influencer partnerships to relay relevant campaign communication
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Onboard agencies & partners (Ad Tech, Publishers) by collaborating with cross-functional teams i.e. supply chain, finance, legal
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Optimized allocation of yearly digital marketing budget and monthly provisioning
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Streamline the overall financial reporting process in the alignment of forecast and expenditure
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Ecosystem audit and development and work with cross-functional teams to ensure proper monitoring of digital
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Develop and maintain a digital marketing dashboard for members of the Marketing Leadership team
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Leading digital ecosystem learning for different stakeholders
Skills & Expertise
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