Education<\/p>\n

Bachelor \/ Master of Business Administration (BBA \/ MBA) in Marketing from a recognized public or private university.<\/li>\n<\/ul>\n<\/div>\n
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Experience<\/p>\n
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  - 8 to 10 years<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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    The applicants should have experience in the following business area(s): Group of Companies, Sanitary ware, Tiles\/Ceramic, Advertising Agency, Multinational Companies, Electric Wire\/Cable, Glass & Ceramics Manufacturing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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    Additional Requirements<\/p>\n
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    Excellent communication and interpersonal skills.<\/p>\n<\/li>\n
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    Strong analytical and problem-solving abilities.<\/p>\n<\/li>\n
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    Goal-oriented with a proactive approach to sales and client management.<\/p>\n<\/li>\n
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    Effective time management and organizational skills.<\/p>\n<\/li>\n
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    Ability to work independently and as part of a team.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Responsibilities & Context<\/p>\n
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    We are looking for a dynamic marketing professional to lead our\u00a0Trade Marketing and BTL initiatives<\/strong>, driving impactful on-ground visibility, retail engagement, and sales acceleration. This role requires end-to-end ownership\u2014from strategy and planning to execution and performance optimization.<\/p>\n
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    Lead the planning and execution of all trade marketing and BTL initiatives, ensuring strong market presence and measurable business impact<\/p>\n<\/li>\n<\/ul>\n
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    Develop and implement integrated trade campaigns, including concept development, budgeting, rollout, and post-campaign evaluation<\/p>\n<\/li>\n
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    Design and execute retailer engagement programs, dealer activations, and incentive-driven campaigns to boost sales performance across markets<\/p>\n<\/li>\n
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    Lead all on-ground activations including exhibitions, trade shows, events, and brand experiences, ensuring high engagement and brand consistency<\/p>\n<\/li>\n
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    Plan and manage OOH visibility including billboards, hoardings, and transit media\u2014from site selection and negotiation to execution and monitoring<\/p>\n<\/li>\n
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    Ensure premium and consistent brand representation across all showrooms through effective VM and branding execution<\/p>\n<\/li>\n
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    Develop and control BTL budgets, optimizing resource allocation to maximize return on investment<\/p>\n<\/li>\n
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    Collaborate closely with sales, product, and brand teams, along with external agencies and vendors, to ensure seamless execution<\/p>\n<\/li>\n
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    Monitor campaign effectiveness, analyze results, and generate actionable insights for continuous improvement<\/p>\n<\/li>\n
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    Build strong relationships with agencies and suppliers to ensure quality delivery, cost efficiency, and innovation<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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    Skills & Expertise<\/h4>\n