Bachelor of Business Administration (BBA) in Marketing<\/li>\n

Master of Business Administration (MBA) in Marketing<\/li>\n

Candidates from English medium background will be preferred.<\/li>\n

IELTS 7.5 or equivalent (Reading, Writing, Listening, Speaking).<\/li>\n<\/ul>\n<\/div>\n

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Experience<\/p>\n

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- At least 7 years<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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  - The applicants should have experience in the following business area(s): Advertising Agency, E-commerce, Software Company<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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    Additional Requirements<\/p>\n
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    Age 26 to 36 years<\/li>\n<\/ul>\n
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    The applicants should have 7+ years experience in SEO content writing and strategy.<\/p>\n<\/li>\n
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    The Applicants should also have relevant hands-on experience in the following business areas:<\/p>\n<\/li>\n<\/ol>\n
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    Proven success in HARO outreach and authority backlink building<\/p>\n<\/li>\n
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    Strong understanding of:<\/p>\n
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    On-page & off-page SEO<\/p>\n<\/li>\n
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    Content strategy & topic clustering<\/p>\n<\/li>\n
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    Conversion copywriting (CRO)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
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    Experience managing content teams and workflows<\/p>\n<\/li>\n
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    Hands-on experience with:<\/p>\n
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    GA4, Google Search Console<\/p>\n<\/li>\n
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    Ahrefs \/ SEMrush<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
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    Lead the management of internal and external projects, working closely with agencies, vendors, and clients to ensure strategic alignment, effective communication, and delivery excellence.<\/p>\n<\/li>\n<\/ul>\n
    Candidates with proven expertise across these areas will be preferred.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
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    Responsibilities & Context<\/p>\n
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    Overview<\/strong><\/p>\n
    ChefOnline is a UK-based National Online Food Ordering Platform, officially recognised as a Google Partner Digital Marketing Agency, a Meta Business Partner under Agency Speciality and TikTok Business Partner. We empower restaurants and takeaways across the UK with online ordering, EPoS, and growth-focused digital marketing solutions<\/p>\n
    Job Overview<\/strong><\/p>\n
    We are seeking a Manager \u2013 Content Writer to lead our content strategy with a strong focus on SEO performance, brand authority, and high-quality backlink acquisition (including HARO outreach).<\/p>\n
    This role will be responsible for creating and managing content that ranks on Google, earns authoritative backlinks, and drives measurable business growth.<\/p>\n
    Key Responsibilities<\/strong><\/p>\n
    1. SEO Content Strategy & Leadership<\/p>\n
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    Develop and lead end-to-end SEO content strategy aligned with business objectives<\/p>\n<\/li>\n
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    Plan and execute content calendars across blogs, landing pages, and service pages<\/p>\n<\/li>\n
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    Conduct keyword research, topic clustering, and search intent analysis<\/p>\n<\/li>\n
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    Ensure all content is optimised for on-page SEO and ranking performance<\/p>\n<\/li>\n<\/ul>\n
    2. HARO & Authority Backlink Strategy<\/p>\n
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    Lead HARO (Help a Reporter Out) outreach campaigns to secure high-authority backlinks<\/p>\n<\/li>\n
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    Identify and respond to relevant journalist queries with expert-level content<\/p>\n<\/li>\n
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    Build relationships with media outlets, bloggers, and publishers<\/p>\n<\/li>\n
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    Drive backlink acquisition through:<\/p>\n
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    Digital PR<\/p>\n<\/li>\n
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    Guest posting<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
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    Thought leadership contributions<\/p>\n<\/li>\n
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    Track and report on domain authority growth and backlink profile<\/p>\n<\/li>\n<\/ul>\n
    3. High-Converting Copywriting<\/p>\n
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    Oversee and produce content for:<\/p>\n<\/li>\n
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    Lead generation funnels<\/p>\n<\/li>\n
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    Landing pages & service pages<\/p>\n<\/li>\n
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    Paid ads (Google & Meta)<\/p>\n<\/li>\n
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    Website and campaign messaging<\/p>\n<\/li>\n
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    Ensure all content aligns with conversion goals (CRO) and user intent<\/p>\n<\/li>\n<\/ul>\n
    4. Content Production & Quality Control<\/p>\n
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    Manage and mentor content writers and junior team members<\/p>\n<\/li>\n
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    Review, edit, and approve all content to maintain high editorial standards<\/p>\n<\/li>\n
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    Ensure consistency in tone, brand voice, and messaging<\/p>\n<\/li>\n
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    Leverage AI tools effectively while maintaining human quality and originality<\/p>\n<\/li>\n<\/ul>\n
    5. Digital Marketing Collaboration<\/p>\n
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    Work closely with SEO, paid media, and design teams<\/p>\n<\/li>\n
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    Align content with campaign strategies and lead funnels<\/p>\n<\/li>\n
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    Support multi-channel marketing including:<\/p>\n<\/li>\n
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    Social media<\/p>\n<\/li>\n
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    Email campaigns<\/p>\n<\/li>\n
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    Website optimisation<\/p>\n<\/li>\n<\/ul>\n
    6. Performance Tracking & Optimisation<\/p>\n
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    Monitor performance using:<\/p>\n<\/li>\n
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    Google Analytics (GA4)<\/p>\n<\/li>\n
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    Google Search Console<\/p>\n<\/li>\n
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    Ahrefs \/ SEMrush<\/p>\n<\/li>\n
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    Track:<\/p>\n
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    Organic traffic growth<\/p>\n<\/li>\n
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    Keyword rankings<\/p>\n<\/li>\n
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    Backlink acquisition<\/p>\n<\/li>\n
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    Conversion performance<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
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    Continuously optimise content for better visibility and ROI<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
    <\/div>\n
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    Skills & Expertise<\/h4>\n